State of digital marketing survey

LOCALiQ (part of Newsquest Media Group) and West & North Yorkshire Chamber of Commerce – have launched an exclusive study to detail the state of digital marketing in the UK.

In 2022 LOCALiQ surveyed over 300 businesses. This year they have partnered with West & North Yorkshire Chamber of Commerce to build on that success and attract even more participants from managerial and marketing backgrounds. This partnership aims to ensure that businesses from this region are represented.

Last year’s data revealed that almost 50 per cent of marketers thought that marketing had changed more in the last two years than it has in the past 50.

In addition to this, 70 per cent of respondents reported they struggled to keep up with advancements in marketing technology. Over the past 12 months, we have seen a meteoric rise in Artificial Intelligence. In this year’s State of Digital Marketing Survey, LOCALiQ will look to uncover if and how businesses have adapted to this shift in technology, as well as the challenges and opportunities businesses will no doubt be confronted with now that AI has started to take centre stage.

The survey will dive deeper into the industry’s hottest topics such as AI and marketing technology, whilst also revealing what UK businesses deem to be the critical elements of digital marketing. From marketing channels and marketing performance to budgets and trend predictions. These answers can help form a better understanding of the current state of marketing in the UK whilst also outlining what is in store for 2024 and beyond.

The past 12 months have been some of the most turbulent yet for marketers. The constant changes combined with stretched marketing budgets mean it has never been more vital for businesses to understand exactly how their investments shape up compared to those of their competitors.

LOCALiQ believes that this year’s State of Digital Marketing Report will be able to help many local businesses understand how they compare against similar businesses, as well as assess their current and future marketing plans.

Nikki Broxup, LOCALiQ’s Marketing Director commented “The digital marketing industry has experienced significant developments over the past year. AI is everywhere, with businesses navigating how to balance the benefits while mitigating the potential drawbacks.

“As the leading digital marketing partner to local businesses across the UK, and with insights into more than 200 local communities through our Newsquest publications, we’re excited to launch our 2023 State of Digital Marketing Survey, enabling us to gain a comprehensive understanding of how local businesses have tackled and surmounted challenges, as well as pinpoint the crucial digital marketing strategies for the future.”

Mark Casci, Head of Policy and Representation at the Chamber, said: “The first step to solving a problem is always to acknowledge that one exists in the first place.

“Concerns over AI are felt by business at all levels and, as such, it is imperative we gather as much information as possible from the local economy.

“Once we build a picture, we can work together to build a business community that is well-equipped for the rapidly modernising world we operate in.”

LOCALiQ invites all business owners and marketing personnel to complete the survey and contribute to this extensive research. As a reward, all participants will get an exclusive first look at the survey later this year and will also be entered into a prize draw to win an Amazon gift card.

To complete the survey please visit: State of Digital Marketing Survey | LOCALiQ