Meet The Team

Working across West & North Yorkshire, I help clients on their high growth journey backed by personal experience in growing my own SMEs, as well as management roles within large organisations. I graduated with a degree in Accounting and Finance, quickly moving into finance related management consultancy and internal audit for a blue-chip company.

After a couple of career pivots I joined West and North Yorkshire Chamber, to manage an IT related ERDF project, starting me on my business support career. In 2013 I was accredited as an IP Business Adviser through the UK Intellectual Property Office and Coventry University and have enjoyed facilitating client understanding around all facets of Intellectual Property; as well as offering my core strategic business planning and modelling support, utilising tools such as the Value Proposition and Business Model canvases.

Having previously owned a catering company, I am currently using my chef experience to tackle the significant challenge of producing a varied (and tasty) menu whilst on a keto diet.

Based in Leeds I have over 16 years supporting SME’s in the West, South and North Yorkshire regions working on various business support schemes over the years. Most recently spending 6 years working with early stage Growth SME’s on the Ad:Venture programme, giving founders the guidance to build their business in early stage and assisting hundreds of companies from a wide range of sectors to secure finance through Grant and Loan Funding to gain much needed help them speed up their growth journey.

A flexible coach, able to spot the key motivating factors for a business owner to work out the best ways to support them, my favourite coaching topics include value proposition, sales and cashflow forecasting to assist with planning and being the critical friend to sound ideas and strategies with, providing diplomatic and constructive feedback.

Outside of work I’m a keen runner, most recently taking on the Yorkshire 3 Peaks and currently looking for the next challenge to focus my energy. In the meantime I look forward to using that energy to assist Innovation led businesses and their founders to hit new heights. I also enjoy a cheesy metaphor!